What is Vera?

Vera is a certification platform designed to identify and protect human-made creative work in an age of rapidly advancing artificial intelligence. As AI-generated content becomes more common across music, art, writing and media, Vera exists to help creators clearly and credibly signal when a work was made by a human. You can think of it as 'organic' certification for creative works. 

 

At its core, Vera provides a way for artists and creators to verify the origin of their work. The goal is not to oppose technology, but to preserve transparency, trust and choice. Audiences deserve to know how creative works are made, and creators deserve recognition for human effort, skill and expression.

 

Vera begins with music, working alongside artists, labels and platforms to certify recordings as human-made. Over time, the framework is designed to expand into other creative disciplines, creating a shared standard that can be understood by listeners, viewers and consumers alike.

 

In a world where the line between human and machine creativity is becoming increasingly blurred, Vera aims to restore clarity. It is about authorship, integrity and protecting the value of human creativity, now and into the future.